From Design to Delivery: Simplifying Sales with Print On Demand Solutions
Are you overwhelmed with a plethora of surface pattern designs but unsure of how to utilize them effectively?
Although the opportunities are countless, one suggestion to alleviate this conundrum is to showcase your designs on your website for sale and collaborate with Print On Demand sites to handle printing and shipping. By doing so, you can focus on generating more patterns while directing customers straight to your online portfolio that can then be easily printed. This approach also allows your ideal customer to select from various colour variations and sizes while previewing how the design will appear once it is printed.
Let me share the precise steps I took to make my patterns available on Spoonflower for my audience. This is a process I wish I had outlined for me when I got started:
Complete a pattern collection: Aim for around 12 patterns, but the quantity is flexible according to your preference, ensuring a 1:1 ratio.
Create an Adobe Illustrator file: Generate various artboards in sizes like 600px x 600px, 900px x 900px, and 3600px x 3600px, one set per pattern. This setup streamlines the process for Print On Demand services like Spoonflower. Or just download the one I created here.
Fit your pattern in each box: Ensure your designs align correctly within each designated space.
Export As: Save each artboard as a separate file with a resolution of 150dpi and an RGB color profile, adhering to Spoonflower's requirements.
Add file extensions: Label your files based on their pixel sizes (e.g., Small for 600px, Large for 3600px) for easy identification.
Upload files to Spoonflower: After proofing, set them up for sale.
Create fabric bundles: Utilize digital mockups or order actual fabric to showcase on your website, catering to businesses interested in handmade products like clutch bags or hair accessories.
Implementing this process enhanced my communication with my audience significantly. They can now effortlessly understand and engage with my offerings, promptly ordering fabric or even licensing my collection for broader use.
Now, let's delve into five benefits of utilizing Print On Demand sites for technical matters once you've made the sale:
Streamlined Operations: By outsourcing printing and shipping, you can focus on your core strength—creating patterns—without the hassle of managing logistics.
Reduced Overheads: Eliminate the need for maintaining inventory or investing in printing equipment, saving both time and money.
Global Reach: Print On Demand services often offer international shipping, expanding your customer base beyond geographical constraints.
Customization Options: Customers can personalize their orders by choosing from various fabric types and sizes, enhancing their satisfaction.
Scalability: As your business grows, Print On Demand services can accommodate increasing demand seamlessly, ensuring scalability without compromising quality or efficiency.
Incorporating Print On Demand services into your workflow not only simplifies technical aspects but also unlocks numerous benefits for your business's growth and success.
